Who cares about French translation?
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator … LEARN MORE
Product Innovations at GIC
Innovation is often the result of trying to solve a problem. The more painful and widespread the problem, the … LEARN MORE
Promotions: Are print flyers becoming obsolete?
Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and … LEARN MORE
Canadian Food Shopping Trends
At the Food Trends Forecast 2014 conference hosted by NSF GFTC, Carman Allison, VP Consumer Insights at Nielsen, shared the … LEARN MORE
Canadian Food Innovators
At this year’s CHFA show in Toronto, some Canadian brands stood out as true innovators. Here are two companies … LEARN MORE
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How to Identify Your Competitors
Understanding the competition is crucial to a brand’s success. Whether you are developing a brand strategy, marketing plan or … LEARN MORE
Is Low GI the Next Trend?
Food marketers are always looking for the next big thing. Will low GI (glycemic index) be the next trend? … LEARN MORE
Private Label Pros & Cons
Food processors often ask me if they should enter the private label arena. As is the case with most … LEARN MORE
5 Packaging Innovations
Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take … LEARN MORE
Clean Labels: A Marketing Opportunity
Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for … LEARN MORE
Canada’s Anti-Spam Law (CASL) is here. Do you comply?
If you use commercial electronic messages such as e-mail, newsletters, text messages, voicemail and social media to market your products, … LEARN MORE
Halal – New Labelling Requirement
A Halal designation is another opportunity to reach an ethnically diverse market. But be aware that Canadian regulations now require Halal … LEARN MORE
How Traceability can Increase Profitability
Highly publicized food borne illness outbreaks and recalls have weakened consumer trust in the safety of our food system. … LEARN MORE
FUNDING for SMEs
Financing a business is a challenge for any company, but especially for small food businesses. The pressure is on to comply … LEARN MORE
CRONUT BURGER LESSONS
Summer in Toronto brings back the popular CNE (Canadian National Exhibition), an annual event synonymous with fun and food. … LEARN MORE