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Why you need a brand strategy
RECIPE TO RETAIL: Part 4… Setting the Stage for Success Building a sustainable brand is a slow process. And it… LEARN MORE
Getting Inside the Customer’s Head
RECIPE TO RETAIL: Part 3… No matter how incredibly delicious a product is, taste alone does not guarantee commercial success.… LEARN MORE
Trade Shows: 11 Ways to Get the Biggest Bang for Your Buck
Exhibiting at trade shows or consumer shows may be expensive and time-consuming, but it’s an investment that can significantly… LEARN MORE
9 Packaging Ideas and Watch-Outs
Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection… LEARN MORE
Cracking the Competition
RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is… LEARN MORE
Trends in Produce
Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is… LEARN MORE
How to make better decisions
Food processors and brand owners frequently need to deal with complex decisions. How can we increase output, reduce costs, sell… LEARN MORE
Transforming Recipes into Packaged Products
RECIPE TO RETAIL: Part 1… For food entrepreneurs aspiring to see their creations on retail store shelves, there is much they… LEARN MORE
Who cares about French translation?
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator… LEARN MORE
Product Innovations at GIC
Innovation is often the result of trying to solve a problem. The more painful and widespread the problem, the… LEARN MORE
Promotions: Are print flyers becoming obsolete?
Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and… LEARN MORE
Canadian Food Shopping Trends
At the Food Trends Forecast 2014 conference hosted by NSF GFTC, Carman Allison, VP Consumer Insights at Nielsen, shared the… LEARN MORE
Canadian Food Innovators
At this year’s CHFA show in Toronto, some Canadian brands stood out as true innovators. Here are two companies… LEARN MORE
How to Identify Your Competitors
Understanding the competition is crucial to a brand’s success. Whether you are developing a brand strategy, marketing plan or… LEARN MORE
Is Low GI the Next Trend?
Food marketers are always looking for the next big thing. Will low GI (glycemic index) be the next trend?… LEARN MORE