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Harvey’s Undresses the Burger: 5 Takeaways for Brand Owners

  By Birgit Blain Branding & Marketing
Harvey's Build-A-Bowl

I had the pleasure of a behind-the-scenes look at Build-A-Bowl, Harvey’s new fast food concept, at the Cara Culinary Centre. Now… LEARN MORE

Tagged   brand promise, Harvey's Build-A-Bowl, marketing
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The Price is Right. Or is it?

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 9… One of many challenges food brands face is pricing products to optimize sales and profit. Get… LEARN MORE

Tagged   pricing strategy
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How to Earn Consumer Trust

  By Birgit Blain Branding & Marketing

“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned.… LEARN MORE

Tagged   brand, brand strategy, branding, brands, food, loyalty, promise, trust
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How Healthy Crunch cultivated a rapidly growing brand

  By Birgit Blain Branding & Marketing, Packaging, Trends
Healthy Crunch Kale Chips

Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market… LEARN MORE

Tagged   brand differentiation, healthy crunch, kale chips, kale crumbs, marketing
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Celebrate the Wins!

  By Birgit Blain Management

Kick off the new year by celebrating your wins and achievements over the last twelve months. Whether you landed a… LEARN MORE

How Prep Instructions Can Impact Sales

  By Birgit Blain Branding & Marketing, Food Safety, Product Development
prep instructions

Have you ever had to assemble furniture with poor instructions? Then you know how frustrating it can be. The same… LEARN MORE

Tagged   brand, food safety, product development
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Ingredients Provide Solutions

  By Birgit Blain Product Development, Trade Shows, Trends

The food ingredients industry is continually evolving to help food processors keep pace with changing consumer trends. Ingredient manufacturers and… LEARN MORE

Tagged   CIFST, clean ingredients, ingredients, product development, R&D
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Innovation Inspiration from GIC

  By Birgit Blain Innovation, Trade Shows, Trends

Trade shows can reveal a wealth of innovative ideas and this year’s Grocery Innovations Canada show (GIC) was no exception. Here… LEARN MORE

Tagged   convenience, food trends, GIC 2016, Grocery Innovations, innovation
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Health Food Barometer: 7 Opportunities

  By Birgit Blain Product Development, Trade Shows, Trends

With today’s rapid rate of new product launches, it’s crucial for brand owners to keep an eye on food trends.… LEARN MORE

Tagged   CHFA, claims, marketing, product development, trends
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Regulatory Labelling: Protect Your Business

  By Birgit Blain Branding & Marketing, Labelling Regulations, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 8… Sometimes brand owners make bad business decisions that can damage their brand, like trying to… LEARN MORE

Tagged   CFIA, food labelling, food packaging
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US GMO Labeling Law

  By Birgit Blain Labelling Regulations

It’s coming! President Obama signed off on a national GMO labeling law. USDA has up to two years to establish… LEARN MORE

Tagged   GMO, USDA
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On-Trend Ingredients

  By Birgit Blain Innovation, Product Development, Trade Shows, Trends

Imagine the possibilities! Check out these on-trend ingredients to inspire your next product development project. They’re proof that Bakery Showcase,… LEARN MORE

Tagged   antioxidants, clean ingredients, free-from, ingredients, on-trend, protein, sprouting
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Packaging: Much more than a pretty face

  By Birgit Blain Branding & Marketing, Food Safety, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a… LEARN MORE

Tagged   branding, food safety, packaging, packaging optimization
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Best Before Date Confusion

  By Birgit Blain Branding & Marketing, Labelling Regulations

Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between… LEARN MORE

Tagged   best before date, brand, branding, food, labelling, shelf life, trust
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New FDA Nutrition Facts Panel Requirements

  By Birgit Blain Food Regulations, Labelling Regulations, Packaging
FDA nutrition facts panel

It’s official! The FDA announced changes to the Nutrition Facts panel and serving size calculations. Packaged foods sold in the U.S.… LEARN MORE

Tagged   FDA, nutrition facts panel, US food labeling
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