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FSMA Course for Exporters to the US

  By Birgit Blain Food Safety, Regulations

If you are exporting food to the US the new Food Safety Modernization Act (FSMA) will impact how you operate… LEARN MORE

Tagged   FDA, food export, food safety, FSMA, training, US regulations
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Innovation Primers

  By Birgit Blain Innovation, Product Development, Trade Shows
Photo courtesy of Ace Bakery

Food innovation can take many forms: from appearance and taste, to novel applications, unique packaging and placement in unconventional categories.… LEARN MORE

Tagged   food, innovation, product development
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Product Development: Transforming Recipes into Formulations

  By Birgit Blain Branding & Marketing, Product Development, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 6… It all starts with “the big idea”. But not every big idea is destined for success.… LEARN MORE

Tagged   product development
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Halal Regulations

  By Birgit Blain Labelling Regulations

UPDATE To take advantage of the growing demand for halal products, it’s important to be in compliance with government regulations.… LEARN MORE

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How Food Safety Culture can protect and grow your bottom line

  By Birgit Blain Food Safety, Management

If you’re in the food business, ensuring your products are safe is a moral obligation. What does food safety culture… LEARN MORE

Tagged   food safety culture, risk mitigation
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Food Trends Watch

  By Birgit Blain Trade Shows, Trends

Annual trade shows like Grocery Innovations provide a snapshot of current and emerging food trends. Snacking behaviour is big and… LEARN MORE

Tagged   environmental sustainability, ethnic, fermented, food trends, indulgence, organic, raw, spicy
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What can a marketing plan do for you?

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 5… Are you flying by the seat of your pants? You are, if you don’t have a… LEARN MORE

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A Fresh Start

  By Birgit Blain NEWS

  With the debut of a new year, it’s the perfect opportunity to reflect on our achievements over the last… LEARN MORE

New Release! McCormick Flavor Forecast 2016

  By Birgit Blain Innovation, Product Development, Trends

  This annual report is a smörgåsbord of ideas to ignite innovation. It even mentions matcha and turmeric, two trends… LEARN MORE

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10 Ideas to Spark Innovation

  By Birgit Blain Innovation, Trade Shows

Innovation is defined as “a new idea, device or method”[1] and has many forms, from products and services, to processes and… LEARN MORE

Tagged   ingredients, innovation, packaging
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Fighting a Discounting Addiction

  By Birgit Blain Branding & Marketing

  Today we received Harvey’s coupons, just after the previous ones expired. I question the marketing tactic of habitual discounting… LEARN MORE

Tagged   brand differentiation, promotions
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Why you need a brand strategy

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 4… Setting the Stage for Success Building a sustainable brand is a slow process. And it… LEARN MORE

Tagged   brand strategy
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Getting Inside the Customer’s Head

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 3… No matter how incredibly delicious a product is, taste alone does not guarantee commercial success.… LEARN MORE

Tagged   consumer insights, target customer

Trade Shows: 11 Ways to Get the Biggest Bang for Your Buck

  By Birgit Blain Branding & Marketing, Trade Shows

  Exhibiting at trade shows or consumer shows may be expensive and time-consuming, but it’s an investment that can significantly… LEARN MORE

Tagged   trade shows

9 Packaging Ideas and Watch-Outs

  By Birgit Blain Branding & Marketing, Packaging, Trade Shows

Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection process… LEARN MORE

Tagged   branding, packaging
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  • The FOOD BIZ BLOG: to INFORM & INSPIRE!

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    Regards, Birgit

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