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Category: Packaging

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Packaging Misconceptions Unwrapped

  By Birgit Blain Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 23… In this age of plastic dependency and growing mountains of packaging waste, brand owners need… LEARN MORE

Tagged   biodegradable, compostable, environmental sustainability, packaging, packaging sustainability, recyclable packaging
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7 Take-Aways from Grocery Innovations

  By Birgit Blain Branding & Marketing, Innovation, Packaging, Trade Shows

Savvy brand owners check out trade shows like Grocery Innovations Canada (GIC) to unwrap a host of business opportunities. Here… LEARN MORE

Tagged   covenience, GIC, Grocery Innovations, innovation, packaging, seasonal in/outs, waste reduction, Yuzu
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Plant-based Takes Root at CHFA East

  By Birgit Blain Innovation, Packaging, Trade Shows, Trends

CHFA East in Toronto has evolved to become a leading food trade show and barometer for trends. As expected, “plant-based”… LEARN MORE

Tagged   CHFA, plant-based

Convenience Sells!

  By Birgit Blain Innovation, Packaging, Trade Shows

Trade shows are a great way to inspire the next big idea and find suppliers. This year’s Restaurants Canada show… LEARN MORE

Tagged   convenience, King Cole duck, Next Ingredients, plantain, Restaurants Canada show, Timval

Rebranding Energy Spheres

  By Birgit Blain Branding & Marketing, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE

Tagged   brand strategy, branding, Energy Spheres, Grass Roots Kitchen, packaging, rebranding

Canadian Cutting-Edge Innovation

  By Birgit Blain Innovation, Packaging, Product Development

Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of… LEARN MORE

Tagged   club coffee, coffee pods, compostable, purpod100
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How Healthy Crunch cultivated a rapidly growing brand

  By Birgit Blain Branding & Marketing, Packaging, Trends
Healthy Crunch Kale Chips

Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market… LEARN MORE

Tagged   brand differentiation, healthy crunch, kale chips, kale crumbs, marketing
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Packaging: Much more than a pretty face

  By Birgit Blain Branding & Marketing, Food Safety, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a… LEARN MORE

Tagged   branding, food safety, packaging, packaging optimization
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New FDA Nutrition Facts Panel Requirements

  By Birgit Blain Food Regulations, Labelling Regulations, Packaging
FDA nutrition facts panel

It’s official! The FDA announced changes to the Nutrition Facts panel and serving size calculations. Packaged foods sold in the U.S.… LEARN MORE

Tagged   FDA, nutrition facts panel, US food labeling

9 Packaging Ideas and Watch-Outs

  By Birgit Blain Branding & Marketing, Packaging, Trade Shows

Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection process… LEARN MORE

Tagged   branding, packaging

Who cares about French translation?

  By Birgit Blain Branding & Marketing, Food Safety, Labelling Regulations, Packaging

  An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator… LEARN MORE

Tagged   CFIA, food safety, French, French translation, labelling, marketing, SFCA

5 Packaging Innovations

  By Birgit Blain Innovation, Packaging, Trade Shows, Trends

Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take a… LEARN MORE

Tagged   branding, food safety, innovation, packaging, shelf life, trends
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