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Tag: trust

Beware of Gluten-Free Claims

  By Birgit Blain Branding & Marketing, Food Safety, Labelling Regulations

  Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free… LEARN MORE

Tagged   brand, branding, brands, food, food safety, gluten-free, labelling, trust
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How to Earn Consumer Trust

  By Birgit Blain Branding & Marketing

“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned.… LEARN MORE

Tagged   brand, brand strategy, branding, brands, food, loyalty, promise, trust
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Best Before Date Confusion

  By Birgit Blain Branding & Marketing, Labelling Regulations

Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between… LEARN MORE

Tagged   best before date, brand, branding, food, labelling, shelf life, trust
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    Welcome to the blog with substance. Insights and advice for food brands from our experience with Loblaws and President’s Choice®.

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