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Category: Branding & Marketing

Decision: Go Organic or Not?

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series, Strategy
Canada Organic logo

RECIPE TO RETAIL: Part 28… Yes, organic sales are growing, but does organic make sense for your brand? There are many… LEARN MORE

Tagged   brand strategy, organic, strategy

Certification Programs: Are they worth it?

  By Birgit Blain Branding & Marketing, Food Safety, RECIPE TO RETAIL Series
certification programs

RECIPE TO RETAIL: Part 26… Myriad food certification programs have burst on the CPG scene in recent years. As a… LEARN MORE

How to Make a Splash at Virtual Trade Shows

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series, Trade Shows
virtual trade show

RECIPE TO RETAIL: Part 25… Like it or not, virtual trade shows are the way of the future.  Having spent… LEARN MORE

8 Lessons from a Product Failure

  By Birgit Blain Branding & Marketing

QSR chain Harvey’s launched Build-a-Bowl, a new fast food concept, in 2017. R&D took two years, countless wo/man hours and hundreds of… LEARN MORE

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Beware of Overpromising

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series
overpromising

RECIPE TO RETAIL: Part 22… Have you ever been disappointed after opening a food package, when the contents don’t look… LEARN MORE

Tagged   beauty shots, branding, food photography, food styling, misleading, overpromising
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7 Take-Aways from Grocery Innovations

  By Birgit Blain Branding & Marketing, Innovation, Packaging, Trade Shows

Savvy brand owners check out trade shows like Grocery Innovations Canada (GIC) to unwrap a host of business opportunities. Here… LEARN MORE

Tagged   covenience, GIC, Grocery Innovations, innovation, packaging, seasonal in/outs, waste reduction, Yuzu

Curbing Deceptive Marketing

  By Birgit Blain Branding & Marketing, Labelling Regulations, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 19… Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in… LEARN MORE

Tagged   CFIA, deceptive marketing, food labelling

Behind the Scenes: SIAL Innovation Contest

  By Birgit Blain Branding & Marketing, Innovation, Trade Shows

Curious about what goes on during the SIAL Innovation judging? As a member of the Canadian jury, I have some… LEARN MORE

Tagged   food competition, SIAL Innovation

Increase Sales with Exemplary Customer Service

  By Birgit Blain Branding & Marketing, Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates… LEARN MORE

Tagged   brand differentiation, customer service, reputation

The Point of Difference: How to Stand Out from Competitors

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out… LEARN MORE

Tagged   differentiation, point of difference, points of parity

Trademarks Mean Business

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series
Trademark

RECIPE TO RETAIL: Part 14…  What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience?… LEARN MORE

Tagged   branding, logo, name, registration, symbol, tagline, trademark

Rebranding Energy Spheres

  By Birgit Blain Branding & Marketing, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE

Tagged   brand strategy, branding, Energy Spheres, Grass Roots Kitchen, packaging, rebranding
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How to promote your brand on a tight budget

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 12…  The formula for a brand’s success starts with the basics: a taste profile and point of… LEARN MORE

Tagged   marketing, promote, promotions
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What’s fresh in produce?

  By Birgit Blain Branding & Marketing, Innovation

We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of… LEARN MORE

Tagged   CPMA Show, fruits and veggies, produce

Food Safety: How to protect your brand

  By Birgit Blain Branding & Marketing, Food Safety, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine… LEARN MORE

Tagged   food safety, HACCP
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  • The FOOD BIZ BLOG: to INFORM & INSPIRE!

    Welcome to the blog with substance. Insights and advice for food brands from our experience with Loblaws and President’s Choice®.

    Our mission is to help you build a sustainable food business.

    Thank you for reading and sharing.
    Regards, Birgit

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