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Trademarks Mean Business

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series
Trademark

RECIPE TO RETAIL: Part 14…  What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience?… LEARN MORE

Tagged   branding, logo, name, registration, symbol, tagline, trademark

A Taste of What We Do

Video

  By Birgit Blain About Us

We invite you to take 1 minute to meet Birgit Blain and learn about her packaged foods consulting company…

Birgit Blain

Convenience Sells!

  By Birgit Blain Innovation, Packaging, Trade Shows

Trade shows are a great way to inspire the next big idea and find suppliers. This year’s Restaurants Canada show… LEARN MORE

Tagged   convenience, King Cole duck, Next Ingredients, plantain, Restaurants Canada show, Timval

Rebranding Energy Spheres

  By Birgit Blain Branding & Marketing, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE

Tagged   brand strategy, branding, Energy Spheres, Grass Roots Kitchen, packaging, rebranding

Canadian Cutting-Edge Innovation

  By Birgit Blain Innovation, Packaging, Product Development

Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of… LEARN MORE

Tagged   club coffee, coffee pods, compostable, purpod100

Six Foods with a Twist from GIC

  By Birgit Blain Innovation, Trade Shows, Trends

Success is often a matter of timing when launching unique products. If consumers don’t understand the concept, sales will be… LEARN MORE

Tagged   bacon, botanical, eggs, flaxseed, GIC, Grocery Innovations Canada, salmon, vegan
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CHFA Show Learnings

  By Birgit Blain Innovation, Product Development, Trade Shows, Trends

Innovation requires creative thinking, understanding trends and responding to consumer needs. Trade shows present a great opportunity to broaden your… LEARN MORE

Tagged   CHFA, coconut, coffee leaf tea, cold brew, social mission, tigernuts, value, vegan
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How to promote your brand on a tight budget

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 12…  The formula for a brand’s success starts with the basics: a taste profile and point of… LEARN MORE

Tagged   marketing, promote, promotions
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What’s fresh in produce?

  By Birgit Blain Branding & Marketing, Innovation

We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of… LEARN MORE

Tagged   CPMA Show, fruits and veggies, produce
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SIAL Canada Inspires Innovation

  By Birgit Blain Innovation, Trade Shows, Trends

Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these… LEARN MORE

Food Safety: How to protect your brand

  By Birgit Blain Branding & Marketing, Food Safety, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine… LEARN MORE

Tagged   food safety, HACCP

Partnering with Co-packers

  By Birgit Blain Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 10… Brand owners often partner with co-packers to produce their product. It enables them to focus time… LEARN MORE

Tagged   co-packers, negotiation, recipe to retail, win-win

Evolution in Food Trends

  By Birgit Blain Innovation, Trade Shows, Trends

Innovation is critical for success in the packaged foods business. That’s why brand owners need to keep tabs on food… LEARN MORE

Tagged   food trends, Restaurants Canada show

SIAL Innovation Finalists

  By Birgit Blain Innovation, Trade Shows

Now in it’s tenth year, SIAL INNOVATION celebrates innovative products exhibited at the annual SIAL trade show. It was a… LEARN MORE

Tagged   SIAL Innovation

Beware of Gluten-Free Claims

  By Birgit Blain Branding & Marketing, Food Safety, Labelling Regulations

  Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free… LEARN MORE

Tagged   brand, branding, brands, food, food safety, gluten-free, labelling, trust
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  • The FOOD BIZ BLOG: to INFORM & INSPIRE!

    Welcome to the blog with substance. Insights and advice for food brands from our experience with Loblaws and President’s Choice®.

    Our mission is to help you build a sustainable food business.

    Thank you for reading and sharing.
    Regards, Birgit

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