9 Packaging Ideas and Watch-Outs

Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection … LEARN MORE
Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection … LEARN MORE
RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is … LEARN MORE
Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is … LEARN MORE
Food processors and brand owners frequently need to deal with complex decisions. How can we increase output, reduce costs, sell … LEARN MORE
RECIPE TO RETAIL: Part 1… For food entrepreneurs aspiring to see their creations on retail store shelves, there is … LEARN MORE
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator … LEARN MORE
Innovation is often the result of trying to solve a problem. The more painful and widespread the problem, the … LEARN MORE
Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and … LEARN MORE
At the Food Trends Forecast 2014 conference hosted by NSF GFTC, Carman Allison, VP Consumer Insights at Nielsen, shared the … LEARN MORE
At this year’s CHFA show in Toronto, some Canadian brands stood out as true innovators. Here are two companies … LEARN MORE
Understanding the competition is crucial to a brand’s success. Whether you are developing a brand strategy, marketing plan or … LEARN MORE
Food marketers are always looking for the next big thing. Will low GI (glycemic index) be the next trend? … LEARN MORE
Food processors often ask me if they should enter the private label arena. As is the case with most … LEARN MORE
Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take … LEARN MORE
Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for … LEARN MORE