No comments
Getting Inside the Customer’s Head
RECIPE TO RETAIL: Part 3… No matter how incredibly delicious a product is, taste alone does not guarantee commercial success. … LEARN MORE
Trade Shows: 11 Ways to Get the Biggest Bang for Your Buck
Exhibiting at trade shows or consumer shows may be expensive and time-consuming, but it’s an investment that can significantly … LEARN MORE
9 Packaging Ideas and Watch-Outs
Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection … LEARN MORE
Cracking the Competition
RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is … LEARN MORE
Trends in Produce
Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is … LEARN MORE
How to make better decisions
Food processors and brand owners frequently need to deal with complex decisions. How can we increase output, reduce costs, sell … LEARN MORE
Transforming Recipes into Packaged Products
RECIPE TO RETAIL: Part 1… For food entrepreneurs aspiring to see their creations on retail store shelves, there is … LEARN MORE
Who cares about French translation?
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator … LEARN MORE
Product Innovations at GIC
Innovation is often the result of trying to solve a problem. The more painful and widespread the problem, the … LEARN MORE
Promotions: Are print flyers becoming obsolete?
Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and … LEARN MORE
Canadian Food Shopping Trends
At the Food Trends Forecast 2014 conference hosted by NSF GFTC, Carman Allison, VP Consumer Insights at Nielsen, shared the … LEARN MORE
Canadian Food Innovators
At this year’s CHFA show in Toronto, some Canadian brands stood out as true innovators. Here are two companies … LEARN MORE
How to Identify Your Competitors
Understanding the competition is crucial to a brand’s success. Whether you are developing a brand strategy, marketing plan or … LEARN MORE
Is Low GI the Next Trend?
Food marketers are always looking for the next big thing. Will low GI (glycemic index) be the next trend? … LEARN MORE
Private Label Pros & Cons
Food processors often ask me if they should enter the private label arena. As is the case with most … LEARN MORE