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A Fresh Start
With the debut of a new year, it’s the perfect opportunity to reflect on our achievements over the last … LEARN MORE
New Release! McCormick Flavor Forecast 2016
This annual report is a smörgåsbord of ideas to ignite innovation. It even mentions matcha and turmeric, two trends … LEARN MORE
10 Ideas to Spark Innovation
Innovation is defined as “a new idea, device or method”[1] and has many forms, from products and services, to processes … LEARN MORE
Fighting a Discounting Addiction
Today we received Harvey’s coupons, just after the previous ones expired. I question the marketing tactic of habitual discounting … LEARN MORE
Why you need a brand strategy
RECIPE TO RETAIL: Part 4… Setting the Stage for Success Building a sustainable brand is a slow process. And it … LEARN MORE
Getting Inside the Customer’s Head
RECIPE TO RETAIL: Part 3… No matter how incredibly delicious a product is, taste alone does not guarantee commercial success. … LEARN MORE
Trade Shows: 11 Ways to Get the Biggest Bang for Your Buck
Exhibiting at trade shows or consumer shows may be expensive and time-consuming, but it’s an investment that can significantly … LEARN MORE
9 Packaging Ideas and Watch-Outs
Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection … LEARN MORE
Cracking the Competition
RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is … LEARN MORE
Trends in Produce
Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is … LEARN MORE
How to make better decisions
Food processors and brand owners frequently need to deal with complex decisions. How can we increase output, reduce costs, sell … LEARN MORE
Transforming Recipes into Packaged Products
RECIPE TO RETAIL: Part 1… For food entrepreneurs aspiring to see their creations on retail store shelves, there is … LEARN MORE
Who cares about French translation?
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator … LEARN MORE
Product Innovations at GIC
Innovation is often the result of trying to solve a problem. The more painful and widespread the problem, the … LEARN MORE
Promotions: Are print flyers becoming obsolete?
Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and … LEARN MORE