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9 Packaging Ideas and Watch-Outs

  By Birgit Blain • Branding & Marketing, Packaging

  Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection … LEARN MORE

Tagged   branding, packaging
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Cracking the Competition

  By Birgit Blain • Branding & Marketing, RECIPE TO RETAIL Series

  RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is … LEARN MORE

Tagged   branding, foodservice, marketing, retail
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Trends in Produce

  By Birgit Blain • Branding & Marketing, Innovation, Retail

  Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is … LEARN MORE

Tagged   branding, produce, retail, trends

How to make better decisions

  By Birgit Blain • Management

Food processors and brand owners frequently need to deal with complex decisions. How can we increase output, reduce costs, sell … LEARN MORE

Tagged   business management, decision making
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Transforming Recipes into Packaged Products

  By Birgit Blain • Product Development, RECIPE TO RETAIL Series

  RECIPE TO RETAIL: Part 1…   For food entrepreneurs aspiring to see their creations on retail store shelves, there is … LEARN MORE

Tagged   co-packers, packaging, product development, regulations

Who cares about French translation?

  By Birgit Blain • Branding & Marketing, Food Safety, Labelling Regulations, Packaging

  An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator … LEARN MORE

Tagged   CFIA, food safety, French, French translation, labelling, marketing, SFCA

Product Innovations at GIC

  By Birgit Blain • Innovation, Trends

  Innovation is often the result of trying to solve a problem. The more painful and widespread the problem, the … LEARN MORE

Tagged   innovation, product development, trends

Promotions: Are print flyers becoming obsolete?

  By Birgit Blain • Branding & Marketing, Retail

  Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and … LEARN MORE

Tagged   advertising, marketing, online flyers, print flyers

Canadian Food Shopping Trends

  By Birgit Blain • Retail, Trends

At the Food Trends Forecast 2014 conference hosted by NSF GFTC, Carman Allison, VP Consumer Insights at Nielsen, shared the … LEARN MORE

Tagged   channels, consumer behaviour, grocery, retail, trends

Canadian Food Innovators

  By Birgit Blain • Branding & Marketing, Innovation, Trends

  At this year’s CHFA show in Toronto, some Canadian brands stood out as true innovators. Here are two companies … LEARN MORE

Tagged   branding, gluten-free, innovation, product development, trends
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How to Identify Your Competitors

  By Birgit Blain • Branding & Marketing, Food Service, Retail

  Understanding the competition is crucial to a brand’s success. Whether you are developing a brand strategy, marketing plan or … LEARN MORE

Tagged   competitors, foodservice, marketing, retail, substitutability
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Is Low GI the Next Trend?

  By Birgit Blain • Branding & Marketing, Product Development, Trends

  Food marketers are always looking for the next big thing. Will low GI (glycemic index) be the next trend? … LEARN MORE

Tagged   glycemic index, low GI, trends

Private Label Pros & Cons

  By Birgit Blain • Branding & Marketing, Private Label, Retail

  Food processors often ask me if they should enter the private label arena. As is the case with most … LEARN MORE

Tagged   branding, go-to-market strategy, private label, strategy

5 Packaging Innovations

  By Birgit Blain • Innovation, Packaging, Trends

  Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take … LEARN MORE

Tagged   branding, food safety, innovation, packaging, shelf life, trends

Clean Labels: A Marketing Opportunity

  By Birgit Blain • Branding & Marketing, Product Development, Trends

  Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for … LEARN MORE

Tagged   brand, brand strategy, food, food safety, marketing, product development, promise, shelf life, trends
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  • The FOOD BIZ BLOG: to INFORM & INSPIRE!

    Passion for the food business drives me to create solutions for the many challenges packaged foods companies face in todays highly competitive environment. Our goal is to help you grow your business for the long term, because your future and family depend on it.

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