Increase Sales with Exemplary Customer Service

  By Birgit Blain • Branding & Marketing, Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates … LEARN MORE

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Safe Food for Canadians Regulations (SFCR)

  By Birgit Blain • Food Safety, Regulations

The new Safe Food For Canadians Regulations (SFCR) take effect January 15, 2019. If you are in the food business – manufacturing, … LEARN MORE

The Point of Difference: How to Stand Out from Competitors

  By Birgit Blain • Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out … LEARN MORE

Trademarks Mean Business

  By Birgit Blain • Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 14…  What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience? … LEARN MORE

A Taste of What We Do

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  By Birgit Blain • About Us

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MEET BIRGIT BLAIN

Convenience Sells!

  By Birgit Blain • Innovation, Packaging

Trade shows are a great way to inspire the next big idea and find suppliers. This year’s Restaurants Canada show … LEARN MORE

Rebranding Energy Spheres

  By Birgit Blain • Branding & Marketing, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it … LEARN MORE

Canadian Cutting-Edge Innovation

  By Birgit Blain • Innovation, Packaging, Product Development

Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of … LEARN MORE

Six Foods with a Twist from GIC

  By Birgit Blain • Innovation, Trends

Success is often a matter of timing when launching unique products. If consumers don’t understand the concept, sales will be … LEARN MORE

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CHFA Show Learnings

  By Birgit Blain • Innovation, Product Development, Trends

Innovation requires creative thinking, understanding trends and responding to consumer needs. Trade shows present a great opportunity to broaden your … LEARN MORE

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How to promote your brand on a tight budget

  By Birgit Blain • Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 12…  The formula for a brand’s success starts with the basics: a taste profile and point of … LEARN MORE

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What’s fresh in produce?

  By Birgit Blain • Branding & Marketing, Innovation

We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of … LEARN MORE

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SIAL Canada Inspires Innovation

  By Birgit Blain • Innovation, Trends

Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these … LEARN MORE

Food Safety: How to protect your brand

  By Birgit Blain • Branding & Marketing, Food Safety, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine … LEARN MORE

Partnering with Co-packers

  By Birgit Blain • Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 10… Brand owners often partner with co-packers to produce their product. It enables them to focus time … LEARN MORE