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MEET BIRGIT BLAIN
Trademarks Mean Business
RECIPE TO RETAIL: Part 14… What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience? … LEARN MORE
A Taste of What We Do
Convenience Sells!
Trade shows are a great way to inspire the next big idea and find suppliers. This year’s Restaurants Canada show … LEARN MORE
Rebranding Energy Spheres
RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it … LEARN MORE
Canadian Cutting-Edge Innovation
Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of … LEARN MORE
Six Foods with a Twist from GIC
Success is often a matter of timing when launching unique products. If consumers don’t understand the concept, sales will be … LEARN MORE
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Safe Food for Canadians Act: What does it mean for brand owners?
If you are in the food business – preparing, packaging, importing, exporting or distributing – the Safe Food for Canadians … LEARN MORE
CHFA Show Learnings
Innovation requires creative thinking, understanding trends and responding to consumer needs. Trade shows present a great opportunity to broaden your … LEARN MORE
How to promote your brand on a tight budget
RECIPE TO RETAIL: Part 12… The formula for a brand’s success starts with the basics: a taste profile and point of … LEARN MORE
What’s fresh in produce?
We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of … LEARN MORE
SIAL Canada Inspires Innovation
Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these … LEARN MORE
Food Safety: How to protect your brand
RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine … LEARN MORE
Partnering with Co-packers
RECIPE TO RETAIL: Part 10… Brand owners often partner with co-packers to produce their product. It enables them to focus time … LEARN MORE
Evolution in Food Trends
Innovation is critical for success in the packaged foods business. That’s why brand owners need to keep tabs on food … LEARN MORE
SIAL Innovation Finalists
Now in it’s tenth year, SIAL INNOVATION celebrates innovative products exhibited at the annual SIAL trade show. It was a … LEARN MORE