What a great experience providing pre-production for this video – shot in one take with no rehearsal!
A big thanks to DEFYENT Inc. who pulled it together; The Post Office for sound production; talented Jeff Burling for the voice over; and SIAL Canada.
As a packaged foods consultant, I nibble my way through trade shows to keep abreast of emerging and evolving trends … LEARN MORE
RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates … LEARN MORE
The new Safe Food For Canadians Regulations (SFCR) take effect January 15, 2019. If you are in the food business – manufacturing, … LEARN MORE
RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out … LEARN MORE
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We invite you to take 1 minute to meet Birgit Blain and learn about her packaged foods consulting company…
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RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it … LEARN MORE
Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of … LEARN MORE
Success is often a matter of timing when launching unique products. If consumers don’t understand the concept, sales will be … LEARN MORE
Innovation requires creative thinking, understanding trends and responding to consumer needs. Trade shows present a great opportunity to broaden your … LEARN MORE
RECIPE TO RETAIL: Part 12… The formula for a brand’s success starts with the basics: a taste profile and point of … LEARN MORE
We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of … LEARN MORE
Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these … LEARN MORE