Tag Archives: food safety

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Safe Food for Canadians Act: What does it mean for brand owners?

  By Birgit Blain • Food Safety, Regulations

If you are in the food business – preparing, packaging, importing, exporting or distributing – the Safe Food for Canadians … LEARN MORE

Food Safety: How to protect your brand

  By Birgit Blain • Branding & Marketing, Food Safety, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine … LEARN MORE

Beware of Gluten-Free Claims

  By Birgit Blain • Branding & Marketing, Food Safety, Labelling Regulations

  Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free … LEARN MORE

How Prep Instructions Can Impact Sales

  By Birgit Blain • Branding & Marketing, Food Safety, Product Development

Have you ever had to assemble furniture with poor instructions? Then you know how frustrating it can be. The same … LEARN MORE

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Packaging: Much more than a pretty face

  By Birgit Blain • Branding & Marketing, Food Safety, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a … LEARN MORE

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FSMA Course for Exporters to the US

  By Birgit Blain • Food Safety, Regulations

If you are exporting food to the US the new Food Safety Modernization Act (FSMA) will impact how you operate … LEARN MORE

Who cares about French translation?

  By Birgit Blain • Branding & Marketing, Food Safety, Labelling Regulations, Packaging

  An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator … LEARN MORE

5 Packaging Innovations

  By Birgit Blain • Innovation, Packaging, Trends

  Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take … LEARN MORE

Clean Labels: A Marketing Opportunity

  By Birgit Blain • Branding & Marketing, Product Development, Trends

  Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for … LEARN MORE

How Traceability can Increase Profitability

  By Birgit Blain • Food Safety, Traceability

  Highly publicized food borne illness outbreaks and recalls have weakened consumer trust in the safety of our food system. … LEARN MORE

FUNDING for SMEs

  By Birgit Blain • Food Safety, Funding

Financing a business is a challenge for any company, but especially for small food businesses. The pressure is on to comply … LEARN MORE

CRONUT BURGER LESSONS

  By Birgit Blain • Food Safety, Food Service, Retail

  Summer in Toronto brings back the popular CNE (Canadian National Exhibition), an annual event synonymous with fun and food. … LEARN MORE