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How to Earn Consumer Trust

  By Birgit Blain Branding & Marketing

“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned.… LEARN MORE

Tagged   brand, brand strategy, branding, brands, food, loyalty, promise, trust

Clean Labels: A Marketing Opportunity

  By Birgit Blain Branding & Marketing, Product Development, Trends

  Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for… LEARN MORE

Tagged   brand, brand strategy, food, food safety, marketing, product development, promise, shelf life, trends
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  • The FOOD BIZ BLOG: to INFORM & INSPIRE!

    Welcome to the blog with substance. Insights and advice for food brands from our experience with Loblaws and President’s Choice®.

    Our mission is to help you build a sustainable food business.

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    Regards, Birgit

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