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Tag: packaging

Merchandising Matters

  By Birgit Blain Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 29… For brand owners selling through retail channels, it’s critical to squeeze out time for store… LEARN MORE

Tagged   in-store merchandising, packaging, planograms
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Packaging Misconceptions Unwrapped

  By Birgit Blain Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 23… In this age of plastic dependency and growing mountains of packaging waste, brand owners need… LEARN MORE

Tagged   biodegradable, compostable, environmental sustainability, packaging, packaging sustainability, recyclable packaging
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7 Take-Aways from Grocery Innovations

  By Birgit Blain Branding & Marketing, Innovation, Packaging, Trade Shows

Savvy brand owners check out trade shows like Grocery Innovations Canada (GIC) to unwrap a host of business opportunities. Here… LEARN MORE

Tagged   covenience, GIC, Grocery Innovations, innovation, packaging, seasonal in/outs, waste reduction, Yuzu

Rebranding Energy Spheres

  By Birgit Blain Branding & Marketing, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE

Tagged   brand strategy, branding, Energy Spheres, Grass Roots Kitchen, packaging, rebranding
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Packaging: Much more than a pretty face

  By Birgit Blain Branding & Marketing, Food Safety, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a… LEARN MORE

Tagged   branding, food safety, packaging, packaging optimization
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10 Ideas to Spark Innovation

  By Birgit Blain Innovation, Trade Shows

Innovation is defined as “a new idea, device or method”[1] and has many forms, from products and services, to processes and… LEARN MORE

Tagged   ingredients, innovation, packaging

9 Packaging Ideas and Watch-Outs

  By Birgit Blain Branding & Marketing, Packaging, Trade Shows

Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection process… LEARN MORE

Tagged   branding, packaging
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Transforming Recipes into Packaged Products

  By Birgit Blain Product Development, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 1… For food entrepreneurs aspiring to see their creations on retail store shelves, there is much they… LEARN MORE

Tagged   co-packers, packaging, product development, regulations

5 Packaging Innovations

  By Birgit Blain Innovation, Packaging, Trade Shows, Trends

Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take a… LEARN MORE

Tagged   branding, food safety, innovation, packaging, shelf life, trends
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    Welcome to the blog with substance. Insights and advice for food brands from our experience with Loblaws and President’s Choice®.

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