Curbing Deceptive Marketing
RECIPE TO RETAIL: Part 19… Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in… LEARN MORE
Category: RECIPE TO RETAIL Series
TIME FOR A DIET? Practice portfolio management
RECIPE TO RETAIL: Part 18… Many food brands suffer from overweight product portfolios. I listen to clients eagerly talk about… LEARN MORE
Benefits of a SWOT
RECIPE TO RETAIL: Part 17… Before embarking on a new project with a client, we often guide them through a… LEARN MORE
Increase Sales with Exemplary Customer Service
RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates… LEARN MORE
The Point of Difference: How to Stand Out from Competitors
RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out… LEARN MORE
Trademarks Mean Business
RECIPE TO RETAIL: Part 14… What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience?… LEARN MORE
Rebranding Energy Spheres
RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE
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How to promote your brand on a tight budget
RECIPE TO RETAIL: Part 12… The formula for a brand’s success starts with the basics: a taste profile and point of… LEARN MORE
Food Safety: How to protect your brand
RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine… LEARN MORE
Partnering with Co-packers
RECIPE TO RETAIL: Part 10… Brand owners often partner with co-packers to produce their product. It enables them to focus time… LEARN MORE
The Price is Right. Or is it?
RECIPE TO RETAIL: Part 9… One of many challenges food brands face is pricing products to optimize sales and profit. Get… LEARN MORE
Regulatory Labelling: Protect Your Business
RECIPE TO RETAIL: Part 8… Sometimes brand owners make bad business decisions that can damage their brand, like trying to… LEARN MORE
Packaging: Much more than a pretty face
RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a… LEARN MORE
Product Development: Transforming Recipes into Formulations
RECIPE TO RETAIL: Part 6… It all starts with “the big idea”. But not every big idea is destined for success.… LEARN MORE
What can a marketing plan do for you?
RECIPE TO RETAIL: Part 5… Are you flying by the seat of your pants? You are, if you don’t have… LEARN MORE