Unique challenges of packaging design
RECIPE TO RETAIL: Part 27… When surveying food stores I often see packaging graphic design that misses the mark. Packaging… LEARN MORE
Category: RECIPE TO RETAIL Series
Certification Programs: Are they worth it?
RECIPE TO RETAIL: Part 26… Myriad food certification programs have burst on the CPG scene in recent years. As a… LEARN MORE
How to Make a Splash at Virtual Trade Shows
RECIPE TO RETAIL: Part 25… Like it or not, virtual trade shows are the way of the future. Having spent… LEARN MORE
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Time to say good-bye? When to exit a business
RECIPE TO RETAIL: Part 24… Food is a tough business. And it takes big bucks to build a sustainable brand.… LEARN MORE
Packaging Misconceptions Unwrapped
RECIPE TO RETAIL: Part 23… In this age of plastic dependency and growing mountains of packaging waste, brand owners need… LEARN MORE
Beware of Overpromising
RECIPE TO RETAIL: Part 22… Have you ever been disappointed after opening a food package, when the contents don’t look… LEARN MORE
Minding the Money: Healthy Finance Tips
RECIPE TO RETAIL: Part 21… Financial health is crucial for survival in today’s hyper-competitive market. Managing the finances of a… LEARN MORE
FOOD ENTREPRENEURS: Jumping in With Eyes Wide Closed!
RECIPE TO RETAIL: Part 20… What to think about before jumping into the food business. Do you love the idea… LEARN MORE
Curbing Deceptive Marketing
RECIPE TO RETAIL: Part 19… Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in… LEARN MORE
TIME FOR A DIET? Practice portfolio management
RECIPE TO RETAIL: Part 18… Many food brands suffer from overweight product portfolios. I listen to clients eagerly talk about… LEARN MORE
Benefits of a SWOT
RECIPE TO RETAIL: Part 17… Before embarking on a new project with a client, we often guide them through a… LEARN MORE
Increase Sales with Exemplary Customer Service
RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates… LEARN MORE
The Point of Difference: How to Stand Out from Competitors
RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out… LEARN MORE
Trademarks Mean Business
RECIPE TO RETAIL: Part 14… What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience?… LEARN MORE
Rebranding Energy Spheres
RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE