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Category: RECIPE TO RETAIL Series

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Time to say good-bye? When to exit a business

  By Birgit Blain Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 24… Food is a tough business. And it takes big bucks to build a sustainable brand.… LEARN MORE

Tagged   business strategy
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Packaging Misconceptions Unwrapped

  By Birgit Blain Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 23… In this age of plastic dependency and growing mountains of packaging waste, brand owners need… LEARN MORE

Tagged   biodegradable, compostable, environmental sustainability, packaging, packaging sustainability, recyclable packaging
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Beware of Overpromising

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series
overpromising

RECIPE TO RETAIL: Part 22… Have you ever been disappointed after opening a food package, when the contents don’t look… LEARN MORE

Tagged   beauty shots, branding, food photography, food styling, misleading, overpromising
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Minding the Money: Healthy Finance Tips

  By Birgit Blain Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 21… Financial health is crucial for survival in today’s hyper-competitive market. Managing the finances of a… LEARN MORE

Tagged   cash flow, finance, financial health, forecasts
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FOOD ENTREPRENEURS: Jumping in With Eyes Wide Closed!

  By Birgit Blain Innovation, Management, RECIPE TO RETAIL Series
food entrepreneurs

RECIPE TO RETAIL: Part 20… What to think about before jumping into the food business. Do you love the idea… LEARN MORE

Tagged   food entrepreneurs, start-ups, startups

Curbing Deceptive Marketing

  By Birgit Blain Branding & Marketing, Labelling Regulations, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 19… Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in… LEARN MORE

Tagged   CFIA, deceptive marketing, food labelling

TIME FOR A DIET? Practice portfolio management

  By Birgit Blain Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 18… Many food brands suffer from overweight product portfolios. I listen to clients eagerly talk about… LEARN MORE

Tagged   portfolio management, SKU rationalization

Benefits of a SWOT

  By Birgit Blain Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 17… Before embarking on a new project with a client, we often guide them through a… LEARN MORE

Tagged   SWOT analysis

Increase Sales with Exemplary Customer Service

  By Birgit Blain Branding & Marketing, Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates… LEARN MORE

Tagged   brand differentiation, customer service, reputation

The Point of Difference: How to Stand Out from Competitors

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out… LEARN MORE

Tagged   differentiation, point of difference, points of parity

Trademarks Mean Business

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series
Trademark

RECIPE TO RETAIL: Part 14…  What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience?… LEARN MORE

Tagged   branding, logo, name, registration, symbol, tagline, trademark

Rebranding Energy Spheres

  By Birgit Blain Branding & Marketing, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE

Tagged   brand strategy, branding, Energy Spheres, Grass Roots Kitchen, packaging, rebranding
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How to promote your brand on a tight budget

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 12…  The formula for a brand’s success starts with the basics: a taste profile and point of… LEARN MORE

Tagged   marketing, promote, promotions

Food Safety: How to protect your brand

  By Birgit Blain Branding & Marketing, Food Safety, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine… LEARN MORE

Tagged   food safety, HACCP

Partnering with Co-packers

  By Birgit Blain Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 10… Brand owners often partner with co-packers to produce their product. It enables them to focus time… LEARN MORE

Tagged   co-packers, negotiation, recipe to retail, win-win
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  • The FOOD BIZ BLOG: to INFORM & INSPIRE!

    Welcome to the blog with substance. Insights and advice for food brands from our experience with Loblaws and President’s Choice®.

    Our mission is to help you build a sustainable food business.

    Thank you for reading and sharing.
    Regards, Birgit

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