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Beware of Overpromising
RECIPE TO RETAIL: Part 22… Have you ever been disappointed after opening a food package, when the contents don’t look… LEARN MORE
Tag: branding
Trademarks Mean Business
RECIPE TO RETAIL: Part 14… What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience?… LEARN MORE
Rebranding Energy Spheres
RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE
Beware of Gluten-Free Claims
Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free… LEARN MORE
How to Earn Consumer Trust
“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned.… LEARN MORE
Packaging: Much more than a pretty face
RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a… LEARN MORE
Best Before Date Confusion
Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between… LEARN MORE
9 Packaging Ideas and Watch-Outs
Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection process… LEARN MORE
Cracking the Competition
RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is remarkably… LEARN MORE
Trends in Produce
Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is… LEARN MORE
Canadian Food Innovators
At this year’s CHFA Show in Toronto, some Canadian brands stood out as true innovators. Here are two companies that… LEARN MORE
Private Label Pros & Cons
Food processors often ask me if they should enter the private label arena. As is the case with most… LEARN MORE
5 Packaging Innovations
Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take a… LEARN MORE
Trends and Innovation from CRFA
Innovation is the lifeblood of a brand. Packaged food brands need to innovative to stay relevant in today’s rapidly changing… LEARN MORE