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Tag: branding

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Beware of Overpromising

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series
overpromising

RECIPE TO RETAIL: Part 22… Have you ever been disappointed after opening a food package, when the contents don’t look… LEARN MORE

Tagged   beauty shots, branding, food photography, food styling, misleading, overpromising

Trademarks Mean Business

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series
Trademark

RECIPE TO RETAIL: Part 14…  What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience?… LEARN MORE

Tagged   branding, logo, name, registration, symbol, tagline, trademark

Rebranding Energy Spheres

  By Birgit Blain Branding & Marketing, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE

Tagged   brand strategy, branding, Energy Spheres, Grass Roots Kitchen, packaging, rebranding

Beware of Gluten-Free Claims

  By Birgit Blain Branding & Marketing, Food Safety, Labelling Regulations

  Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free… LEARN MORE

Tagged   brand, branding, brands, food, food safety, gluten-free, labelling, trust
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How to Earn Consumer Trust

  By Birgit Blain Branding & Marketing

“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned.… LEARN MORE

Tagged   brand, brand strategy, branding, brands, food, loyalty, promise, trust
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Packaging: Much more than a pretty face

  By Birgit Blain Branding & Marketing, Food Safety, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a… LEARN MORE

Tagged   branding, food safety, packaging, packaging optimization
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Best Before Date Confusion

  By Birgit Blain Branding & Marketing, Labelling Regulations

Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between… LEARN MORE

Tagged   best before date, brand, branding, food, labelling, shelf life, trust

9 Packaging Ideas and Watch-Outs

  By Birgit Blain Branding & Marketing, Packaging, Trade Shows

Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection process… LEARN MORE

Tagged   branding, packaging
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Cracking the Competition

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is remarkably… LEARN MORE

Tagged   branding, foodservice, marketing, retail
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Trends in Produce

  By Birgit Blain Branding & Marketing, Innovation, Retail

  Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is… LEARN MORE

Tagged   branding, produce, retail, trends

Canadian Food Innovators

  By Birgit Blain Branding & Marketing, Innovation, Trade Shows, Trends

At this year’s CHFA Show in Toronto, some Canadian brands stood out as true innovators. Here are two companies that… LEARN MORE

Tagged   branding, gluten-free, innovation, product development, trends

Private Label Pros & Cons

  By Birgit Blain Branding & Marketing, Private Label, Retail

  Food processors often ask me if they should enter the private label arena. As is the case with most… LEARN MORE

Tagged   branding, go-to-market strategy, private label, strategy

5 Packaging Innovations

  By Birgit Blain Innovation, Packaging, Trade Shows, Trends

Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take a… LEARN MORE

Tagged   branding, food safety, innovation, packaging, shelf life, trends

Trends and Innovation from CRFA

  By Birgit Blain Branding & Marketing, Food Service, Innovation, Product Development, Retail, Trade Shows, Trends

Innovation is the lifeblood of a brand. Packaged food brands need to innovative to stay relevant in today’s rapidly changing… LEARN MORE

Tagged   branding, brands, food, foodservice, innovation, kale, maple, matcha, pretzels, product development, sous vide, tea, trends
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    Welcome to the blog with substance. Insights and advice for food brands from our experience with Loblaws and President’s Choice®.

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    Regards, Birgit

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