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Cracking the Competition
RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is remarkably… LEARN MORE
Trends in Produce
Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is… LEARN MORE
How to make better decisions
Food processors and brand owners frequently need to deal with complex decisions. How can we increase output, reduce costs, sell… LEARN MORE
Transforming Recipes into Packaged Products
RECIPE TO RETAIL: Part 1… For food entrepreneurs aspiring to see their creations on retail store shelves, there is much they… LEARN MORE
Who cares about French translation?
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator for… LEARN MORE
Product Innovations at GIC
Innovation is often the result of trying to solve a problem. The more painful and widespread the problem, the greater… LEARN MORE
Promotions: Are print flyers becoming obsolete?
Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and… LEARN MORE
Canadian Food Shopping Trends
At the Food Trends Forecast 2014 conference hosted by NSF GFTC, Carman Allison, VP Consumer Insights at Nielsen, shared the… LEARN MORE
Canadian Food Innovators
At this year’s CHFA Show in Toronto, some Canadian brands stood out as true innovators. Here are two companies that… LEARN MORE
How to Identify Your Competitors
Understanding the competition is crucial to a brand’s success. Whether you are developing a brand strategy, marketing plan or… LEARN MORE
Is Low GI the Next Trend?
Food marketers are always looking for the next big thing. Will low GI (glycemic index) be the next trend?… LEARN MORE
Private Label Pros & Cons
Food processors often ask me if they should enter the private label arena. As is the case with most… LEARN MORE
5 Packaging Innovations
Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take a… LEARN MORE
Clean Labels: A Marketing Opportunity
Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for… LEARN MORE
Canada’s Anti-Spam Law (CASL) is here. Do you comply?
If you use commercial electronic messages such as e-mail, newsletters, text messages, voicemail and social media to market your products,… LEARN MORE