Success is often a matter of timing when launching unique products. If consumers don’t understand the concept, sales will be hard to come by. Piggybacking on strong trends helps consumers make a connection.
These six products showcased at Grocery Innovations Canada (GIC), introduce new tastes, convenience and healthier options – just what consumers are looking for.
neōb Niagara, a producer of essential oils, developed new technology to infuse purified water with flavours from essential oils. It was a two year project with the Canadian Food & Wine Institute. The result, neōb Botanical Sparkling Water, is naturally flavoured and gently carbonated, with zero sweeteners and calories. The clean, refreshing taste cleanses the palate with essence of lavender, lemon grass or rose geranium. neobLavender.com
With veganism, dairy avoidance and plant-based diets on the rise, the cheese category is expanding to include more dairy-free alternatives. Fauxmagerie Zengarry Creamy Cultured Cashew wheels and spreads deliver the taste of cheese without dairy. Although shelf life is short, these products can be frozen. Zengarry.com
Flax seed sensation
Canada is a leading producer of flax seed, which is popular for its nutritional benefits, especially omega-3, fibre and protein. A cholesterol reduction health claim for ground flax seed is permitted by Health Canada.
CanMar Grain Products uses a patented process to roast Canadian golden flax seed and bring out the nutty flavour and aroma. Fee Fi Fo Flax Golden Roasted Flax is produced in a nut-free and gluten-free facility. Add it to a wide variety of products to enhance the flavour and nutrition. Fee Fi Fo Flax Flax Bars have a delightful roasted, nutty, slightly sweet flavour and crunchy, chewy texture. FeeFiFoFlax.com
Egg consumption is on an upward trend as Canadians increase protein in their diets. All-day breakfast is growing in popularity too, as a healthier, affordable meal.
Now there’s no excuse for skipping breakfast. Burnbrae Farms, a leading Canadian egg supplier, is making breakfast faster than stopping at the drive-through. Egg Bakes™ crustless quiches and egg patties speed eggs from freezer to plate in 90 seconds. Makes a great portable sandwich, or add a side dish and you have lunch or supper in a hurry. BurnbraeFarms.com
Our desire for indulgent foods will never go away. Stirring up memories of creamed corn, the amalgamation of corn and dairy makes a surprisingly delicious frozen treat. Imported from Korea, Gugën Sweet Corn Ice Bars with real corn kernels are sweet and creamy. PanAsiaFood.Com
If you love the taste of bacon but are not a fan of pork, Simply West Coast Bacon Style Salmon is bacon reinvented. With a crisp yet chewy texture, these thin wild salmon strips are naturally smoked and cured. The wild caught salmon is sustainably sourced and bears the Ocean Wise seal. SimplyWestCoast.com
As packaged food specialists, Birgit Blain and her team transform food into retail-ready products. Her experience includes 17 years with Loblaw Brands and President’s Choice®. Contact her at Birgit@BBandAssoc.com. Learn more at www.BBandAssoc.com.
© Birgit Blain