Rebranding Energy Spheres
RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it … LEARN MORE
Canadian Cutting-Edge Innovation
Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of … LEARN MORE
Six Foods with a Twist from GIC
Success is often a matter of timing when launching unique products. If consumers don’t understand the concept, sales will be … LEARN MORE
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CHFA Show Learnings
Innovation requires creative thinking, understanding trends and responding to consumer needs. Trade shows present a great opportunity to broaden your … LEARN MORE
How to promote your brand on a tight budget
RECIPE TO RETAIL: Part 12… The formula for a brand’s success starts with the basics: a taste profile and point of … LEARN MORE
What’s fresh in produce?
We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of … LEARN MORE
SIAL Canada Inspires Innovation
Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these … LEARN MORE
Food Safety: How to protect your brand
RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine … LEARN MORE
Partnering with Co-packers
RECIPE TO RETAIL: Part 10… Brand owners often partner with co-packers to produce their product. It enables them to focus time … LEARN MORE
Evolution in Food Trends
Innovation is critical for success in the packaged foods business. That’s why brand owners need to keep tabs on food … LEARN MORE
SIAL Innovation Finalists
Now in it’s tenth year, SIAL INNOVATION celebrates innovative products exhibited at the annual SIAL trade show. It was a … LEARN MORE
Beware of Gluten-Free Claims
Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free … LEARN MORE
Harvey’s Undresses the Burger: 5 Takeaways for Brand Owners
I had the pleasure of a behind-the-scenes look at Build-A-Bowl, Harvey’s new fast food concept, at the Cara Culinary Centre. Now … LEARN MORE
The Price is Right. Or is it?
RECIPE TO RETAIL: Part 9… One of many challenges food brands face is pricing products to optimize sales and profit. Get … LEARN MORE
How to Earn Consumer Trust
“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned. … LEARN MORE