Convenience Sells!

  By Birgit Blain Innovation, Packaging

Trade shows are a great way to inspire the next big idea and find suppliers. This year’s Restaurants Canada show… LEARN MORE

Rebranding Energy Spheres

  By Birgit Blain Branding & Marketing, Packaging, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE

Canadian Cutting-Edge Innovation

  By Birgit Blain Innovation, Packaging, Product Development

Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of… LEARN MORE

Six Foods with a Twist from GIC

  By Birgit Blain Innovation, Trends

Success is often a matter of timing when launching unique products. If consumers don’t understand the concept, sales will be… LEARN MORE

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CHFA Show Learnings

  By Birgit Blain Innovation, Product Development, Trends

Innovation requires creative thinking, understanding trends and responding to consumer needs. Trade shows present a great opportunity to broaden your… LEARN MORE

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How to promote your brand on a tight budget

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 12…  The formula for a brand’s success starts with the basics: a taste profile and point of… LEARN MORE

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What’s fresh in produce?

  By Birgit Blain Branding & Marketing, Innovation

We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of… LEARN MORE

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SIAL Canada Inspires Innovation

  By Birgit Blain Innovation, Trends

Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these… LEARN MORE

Food Safety: How to protect your brand

  By Birgit Blain Branding & Marketing, Food Safety, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine… LEARN MORE

Partnering with Co-packers

  By Birgit Blain Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 10… Brand owners often partner with co-packers to produce their product. It enables them to focus time… LEARN MORE

Evolution in Food Trends

  By Birgit Blain Innovation, Trends

Innovation is critical for success in the packaged foods business. That’s why brand owners need to keep tabs on food… LEARN MORE

SIAL Innovation Finalists

  By Birgit Blain Innovation

Now in it’s tenth year, SIAL INNOVATION celebrates innovative products exhibited at the annual SIAL trade show. It was a… LEARN MORE

Beware of Gluten-Free Claims

  By Birgit Blain Branding & Marketing, Food Safety, Labelling Regulations

  Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free… LEARN MORE

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Harvey’s Undresses the Burger: 5 Takeaways for Brand Owners

  By Birgit Blain Branding & Marketing

I had the pleasure of a behind-the-scenes look at Build-A-Bowl, Harvey’s new fast food concept, at the Cara Culinary Centre. Now… LEARN MORE

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The Price is Right. Or is it?

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 9… One of many challenges food brands face is pricing products to optimize sales and profit. Get… LEARN MORE