What a great experience providing pre-production for this video – shot in one take with no rehearsal!
A big thanks to DEFYENT Inc. who pulled it together; The Post Office for sound production; talented Jeff Burling for the voice over; and SIAL Canada.
As a packaged foods consultant, I nibble my way through trade shows to keep abreast of emerging and evolving trends… LEARN MORE
RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates… LEARN MORE
The new Safe Food For Canadians Regulations (SFCR) take effect January 15, 2019. If you are in the food business – manufacturing,… LEARN MORE
RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out… LEARN MORE
RECIPE TO RETAIL: Part 14… What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience?… LEARN MORE
We invite you to take 1 minute to meet Birgit Blain and learn about her packaged foods consulting company…
Trade shows are a great way to inspire the next big idea and find suppliers. This year’s Restaurants Canada show… LEARN MORE
RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE
Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of… LEARN MORE
Success is often a matter of timing when launching unique products. If consumers don’t understand the concept, sales will be… LEARN MORE
Innovation requires creative thinking, understanding trends and responding to consumer needs. Trade shows present a great opportunity to broaden your… LEARN MORE
RECIPE TO RETAIL: Part 12… The formula for a brand’s success starts with the basics: a taste profile and point of… LEARN MORE
We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of… LEARN MORE
Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these… LEARN MORE
