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How to promote your brand on a tight budget
RECIPE TO RETAIL: Part 12… The formula for a brand’s success starts with the basics: a taste profile and point of … LEARN MORE
What’s fresh in produce?
We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of … LEARN MORE
SIAL Canada Inspires Innovation
Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these … LEARN MORE
Food Safety: How to protect your brand
RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine … LEARN MORE
Partnering with Co-packers
RECIPE TO RETAIL: Part 10… Brand owners often partner with co-packers to produce their product. It enables them to focus time … LEARN MORE
Evolution in Food Trends
Innovation is critical for success in the packaged foods business. That’s why brand owners need to keep tabs on food … LEARN MORE
SIAL Innovation Finalists
Now in it’s tenth year, SIAL INNOVATION celebrates innovative products exhibited at the annual SIAL trade show. It was a … LEARN MORE
Beware of Gluten-Free Claims
Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free … LEARN MORE
Harvey’s Undresses the Burger: 5 Takeaways for Brand Owners
I had the pleasure of a behind-the-scenes look at Build-A-Bowl, Harvey’s new fast food concept, at the Cara Culinary Centre. Now … LEARN MORE
The Price is Right. Or is it?
RECIPE TO RETAIL: Part 9… One of many challenges food brands face is pricing products to optimize sales and profit. Get … LEARN MORE
How to Earn Consumer Trust
“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned. … LEARN MORE
How Healthy Crunch cultivated a rapidly growing brand
Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market … LEARN MORE
Celebrate the Wins!
Kick off the new year by celebrating your wins and achievements over the last twelve months. Whether you landed a … LEARN MORE
How Prep Instructions Can Impact Sales
Have you ever had to assemble furniture with poor instructions? Then you know how frustrating it can be. The same … LEARN MORE
Ingredients Provide Solutions
The food ingredients industry is continually evolving to help food processors keep pace with changing consumer trends. Ingredient manufacturers and … LEARN MORE