Trade Shows: 11 Ways to Get the Biggest Bang for Your Buck
Exhibiting at trade shows or consumer shows may be expensive and time-consuming, but it’s an investment that can significantly… LEARN MORE
Category: Branding & Marketing
9 Packaging Ideas and Watch-Outs
Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection process… LEARN MORE
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Cracking the Competition
RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is remarkably… LEARN MORE
Trends in Produce
Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is… LEARN MORE
Who cares about French translation?
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator for… LEARN MORE
Promotions: Are print flyers becoming obsolete?
Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and… LEARN MORE
Canadian Food Innovators
At this year’s CHFA Show in Toronto, some Canadian brands stood out as true innovators. Here are two companies that… LEARN MORE
How to Identify Your Competitors
Understanding the competition is crucial to a brand’s success. Whether you are developing a brand strategy, marketing plan or… LEARN MORE
Is Low GI the Next Trend?
Food marketers are always looking for the next big thing. Will low GI (glycemic index) be the next trend?… LEARN MORE
Private Label Pros & Cons
Food processors often ask me if they should enter the private label arena. As is the case with most… LEARN MORE
Clean Labels: A Marketing Opportunity
Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for… LEARN MORE
Canada’s Anti-Spam Law (CASL) is here. Do you comply?
If you use commercial electronic messages such as e-mail, newsletters, text messages, voicemail and social media to market your products,… LEARN MORE
Trends and Innovation from CRFA
Innovation is the lifeblood of a brand. Packaged food brands need to innovative to stay relevant in today’s rapidly changing… LEARN MORE