Food Safety: How to protect your brand
RECIPE TO RETAIL: Part 11… Food is risky business. Can you imagine killing your customers or making them ill? Then imagine… LEARN MORE
Category: Branding & Marketing
Beware of Gluten-Free Claims
Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free… LEARN MORE
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Harvey’s Undresses the Burger: 5 Takeaways for Brand Owners
I had the pleasure of a behind-the-scenes look at Build-A-Bowl, Harvey’s new fast food concept, at the Cara Culinary Centre. Now… LEARN MORE
The Price is Right. Or is it?
RECIPE TO RETAIL: Part 9… One of many challenges food brands face is pricing products to optimize sales and profit. Get… LEARN MORE
How to Earn Consumer Trust
“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned.… LEARN MORE
How Healthy Crunch cultivated a rapidly growing brand
Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market… LEARN MORE
How Prep Instructions Can Impact Sales
Have you ever had to assemble furniture with poor instructions? Then you know how frustrating it can be. The same… LEARN MORE
Regulatory Labelling: Protect Your Business
RECIPE TO RETAIL: Part 8… Sometimes brand owners make bad business decisions that can damage their brand, like trying to… LEARN MORE
Packaging: Much more than a pretty face
RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a… LEARN MORE
Best Before Date Confusion
Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between… LEARN MORE
Product Development: Transforming Recipes into Formulations
RECIPE TO RETAIL: Part 6… It all starts with “the big idea”. But not every big idea is destined for success.… LEARN MORE
What can a marketing plan do for you?
RECIPE TO RETAIL: Part 5… Are you flying by the seat of your pants? You are, if you don’t have a… LEARN MORE
Fighting a Discounting Addiction
Today we received Harvey’s coupons, just after the previous ones expired. I question the marketing tactic of habitual discounting… LEARN MORE
Why you need a brand strategy
RECIPE TO RETAIL: Part 4… Setting the Stage for Success Building a sustainable brand is a slow process. And it… LEARN MORE
Getting Inside the Customer’s Head
RECIPE TO RETAIL: Part 3… No matter how incredibly delicious a product is, taste alone does not guarantee commercial success.… LEARN MORE