Packaging Redesign: Is it a sound investment?
RECIPE TO RETAIL: Part 30… Are you planning a packaging redesign? Changing the graphic identity may be a worthwhile investment… LEARN MORE
Tag: brand strategy
Decision: Go Organic or Not?
RECIPE TO RETAIL: Part 28… Yes, organic sales are growing, but does organic make sense for your brand? There are many… LEARN MORE
Rebranding Energy Spheres
RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE
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How to Earn Consumer Trust
“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned.… LEARN MORE
Why you need a brand strategy
RECIPE TO RETAIL: Part 4… Setting the Stage for Success Building a sustainable brand is a slow process. And it… LEARN MORE
Clean Labels: A Marketing Opportunity
Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for… LEARN MORE