Packaging Redesign: Is it a sound investment?
RECIPE TO RETAIL: Part 30… Are you planning a packaging redesign? Changing the graphic identity may be a worthwhile investment… LEARN MORE
Category: Packaging
Merchandising Matters
RECIPE TO RETAIL: Part 29… For brand owners selling through retail channels, it’s critical to squeeze out time for store… LEARN MORE
Unique challenges of packaging design
RECIPE TO RETAIL: Part 27… When surveying food stores I often see packaging graphic design that misses the mark. Packaging… LEARN MORE
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Packaging Misconceptions Unwrapped
RECIPE TO RETAIL: Part 23… In this age of plastic dependency and growing mountains of packaging waste, brand owners need… LEARN MORE
7 Take-Aways from Grocery Innovations
Savvy brand owners check out trade shows like Grocery Innovations Canada (GIC) to unwrap a host of business opportunities. Here… LEARN MORE
Plant-based Takes Root at CHFA East
CHFA East in Toronto has evolved to become a leading food trade show and barometer for trends. As expected, “plant-based”… LEARN MORE
Convenience Sells!
Trade shows are a great way to inspire the next big idea and find suppliers. This year’s Restaurants Canada show… LEARN MORE
Rebranding Energy Spheres
RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE
Canadian Cutting-Edge Innovation
Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of… LEARN MORE
How Healthy Crunch cultivated a rapidly growing brand
Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market… LEARN MORE
Packaging: Much more than a pretty face
RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a… LEARN MORE
New FDA Nutrition Facts Panel Requirements
It’s official! The FDA announced changes to the Nutrition Facts panel and serving size calculations. Packaged foods sold in the U.S.… LEARN MORE
9 Packaging Ideas and Watch-Outs
Here’s some “out of the box” thinking from the PackEx Show in Toronto. Needless to say, the packaging selection process… LEARN MORE
Who cares about French translation?
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator for… LEARN MORE
5 Packaging Innovations
Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take a… LEARN MORE