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Tag: shelf life

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Best Before Date Confusion

  By Birgit Blain Branding & Marketing, Labelling Regulations

Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between… LEARN MORE

Tagged   best before date, brand, branding, food, labelling, shelf life, trust

5 Packaging Innovations

  By Birgit Blain Innovation, Packaging, Trade Shows, Trends

Packaging can have a big impact on sales (positive and negative) and be a powerful product differentiator. Let’s take a… LEARN MORE

Tagged   branding, food safety, innovation, packaging, shelf life, trends

Clean Labels: A Marketing Opportunity

  By Birgit Blain Branding & Marketing, Product Development, Trends

  Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for… LEARN MORE

Tagged   brand, brand strategy, food, food safety, marketing, product development, promise, shelf life, trends
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