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Tag: product development

How to Grow Sales with Store Surveys

  By Birgit Blain RECIPE TO RETAIL Series, Strategy

RECIPE TO RETAIL: Part 35 Too often food processors and brand owners are chained to their desks firefighting and buried… LEARN MORE

Tagged   branding, product development, strategy

SIAL:10 ideas to spark your next innovation

  By Birgit Blain Innovation, Product Development, Trade Shows
SIAL Ovos Moles de Aveiro

Over 50 countries from six continents showcased their specialties at SIAL Canada, the international food innovation trade show in Toronto.… LEARN MORE

Tagged   innovation, product development, SIAL Canada

How Prep Instructions Can Impact Sales

  By Birgit Blain Branding & Marketing, Food Safety, Product Development
prep instructions

Have you ever had to assemble furniture with poor instructions? Then you know how frustrating it can be. The same… LEARN MORE

Tagged   brand, food safety, product development
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Ingredients Provide Solutions

  By Birgit Blain Product Development, Trade Shows, Trends

The food ingredients industry is continually evolving to help food processors keep pace with changing consumer trends. Ingredient manufacturers and… LEARN MORE

Tagged   CIFST, clean ingredients, ingredients, product development, R&D
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Health Food Barometer: 7 Opportunities

  By Birgit Blain Product Development, Trade Shows, Trends

With today’s rapid rate of new product launches, it’s crucial for brand owners to keep an eye on food trends.… LEARN MORE

Tagged   CHFA, claims, marketing, product development, trends
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Innovation Primers

  By Birgit Blain Innovation, Product Development, Trade Shows
Photo courtesy of Ace Bakery

Food innovation can take many forms: from appearance and taste, to novel applications, unique packaging and placement in unconventional categories.… LEARN MORE

Tagged   food, innovation, product development
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Product Development: Transforming Recipes into Formulations

  By Birgit Blain Branding & Marketing, Product Development, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 6… It all starts with “the big idea”. But not every big idea is destined for success.… LEARN MORE

Tagged   product development
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Transforming Recipes into Packaged Products

  By Birgit Blain Product Development, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 1… For food entrepreneurs aspiring to see their creations on retail store shelves, there is much they… LEARN MORE

Tagged   co-packers, packaging, product development, regulations

Product Innovations at GIC

  By Birgit Blain Innovation, Trade Shows, Trends

Innovation is often the result of trying to solve a problem. The more painful and widespread the problem, the greater… LEARN MORE

Tagged   innovation, product development, trends

Canadian Food Innovators

  By Birgit Blain Branding & Marketing, Innovation, Trade Shows, Trends

At this year’s CHFA Show in Toronto, some Canadian brands stood out as true innovators. Here are two companies that… LEARN MORE

Tagged   branding, gluten-free, innovation, product development, trends

Clean Labels: A Marketing Opportunity

  By Birgit Blain Branding & Marketing, Product Development, Trends

  Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for… LEARN MORE

Tagged   brand, brand strategy, food, food safety, marketing, product development, promise, shelf life, trends

Trends and Innovation from CRFA

  By Birgit Blain Branding & Marketing, Food Service, Innovation, Product Development, Retail, Trade Shows, Trends

Innovation is the lifeblood of a brand. Packaged food brands need to innovative to stay relevant in today’s rapidly changing… LEARN MORE

Tagged   branding, brands, food, foodservice, innovation, kale, maple, matcha, pretzels, product development, sous vide, tea, trends
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