What drives consumer behaviour?
RECIPE TO RETAIL: Part 36… What compels consumers to buy, or not buy, a product? To unlock the mysteries, I looked into… LEARN MORE
Category: Branding & Marketing
Decision: Go Organic or Not?
RECIPE TO RETAIL: Part 28… Yes, organic sales are growing, but does organic make sense for your brand? There are many… LEARN MORE
Certification Programs: Are they worth it?
RECIPE TO RETAIL: Part 26… Myriad food certification programs have burst on the CPG scene in recent years. As a… LEARN MORE
How to Make a Splash at Virtual Trade Shows
RECIPE TO RETAIL: Part 25… Like it or not, virtual trade shows are the way of the future. Having spent… LEARN MORE
8 Lessons from a Product Failure
QSR chain Harvey’s launched Build-a-Bowl, a new fast food concept, in 2017. R&D took two years, countless wo/man hours and hundreds of… LEARN MORE
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Beware of Overpromising
RECIPE TO RETAIL: Part 22… Have you ever been disappointed after opening a food package, when the contents don’t look… LEARN MORE
7 Take-Aways from Grocery Innovations
Savvy brand owners check out trade shows like Grocery Innovations Canada (GIC) to unwrap a host of business opportunities. Here… LEARN MORE
Curbing Deceptive Marketing
RECIPE TO RETAIL: Part 19… Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in… LEARN MORE
Behind the Scenes: SIAL Innovation Contest
Curious about what goes on during the SIAL Innovation judging? As a member of the Canadian jury, I have some… LEARN MORE
Increase Sales with Exemplary Customer Service
RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates… LEARN MORE
The Point of Difference: How to Stand Out from Competitors
RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out… LEARN MORE
Trademarks Mean Business
RECIPE TO RETAIL: Part 14… What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience?… LEARN MORE
Rebranding Energy Spheres
RECIPE TO RETAIL: Part 13… Brands evolve over time, sometimes changing the messaging and packaging several times to “get it… LEARN MORE
How to promote your brand on a tight budget
RECIPE TO RETAIL: Part 12… The formula for a brand’s success starts with the basics: a taste profile and point of… LEARN MORE
What’s fresh in produce?
We know produce is healthy and say we try to eat more, but are we really? Excuses include lack of… LEARN MORE