What drives consumer behaviour?
RECIPE TO RETAIL: Part 36… What compels consumers to buy, or not buy, a product? To unlock the mysteries, I looked into… LEARN MORE
Tag: marketing
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How to promote your brand on a tight budget
RECIPE TO RETAIL: Part 12… The formula for a brand’s success starts with the basics: a taste profile and point of… LEARN MORE
Harvey’s Undresses the Burger: 5 Takeaways for Brand Owners
I had the pleasure of a behind-the-scenes look at Build-A-Bowl, Harvey’s new fast food concept, at the Cara Culinary Centre. Now… LEARN MORE
How Healthy Crunch cultivated a rapidly growing brand
Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market… LEARN MORE
Health Food Barometer: 7 Opportunities
With today’s rapid rate of new product launches, it’s crucial for brand owners to keep an eye on food trends.… LEARN MORE
Cracking the Competition
RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is remarkably… LEARN MORE
Who cares about French translation?
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator for… LEARN MORE
Promotions: Are print flyers becoming obsolete?
Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and… LEARN MORE
How to Identify Your Competitors
Understanding the competition is crucial to a brand’s success. Whether you are developing a brand strategy, marketing plan or… LEARN MORE
Clean Labels: A Marketing Opportunity
Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for… LEARN MORE
Canada’s Anti-Spam Law (CASL) is here. Do you comply?
If you use commercial electronic messages such as e-mail, newsletters, text messages, voicemail and social media to market your products,… LEARN MORE