Beware of Gluten-Free Claims
Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free… LEARN MORE
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How to Earn Consumer Trust
“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned.… LEARN MORE
How Prep Instructions Can Impact Sales
Have you ever had to assemble furniture with poor instructions? Then you know how frustrating it can be. The same… LEARN MORE
Best Before Date Confusion
Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between… LEARN MORE
Clean Labels: A Marketing Opportunity
Canadian attitudes to food are changing rapidly, with increasing numbers of consumers paying more attention to food labels. Their search for… LEARN MORE
Halal – New Labelling Requirement
A Halal designation is another opportunity to reach an ethnically diverse market. But be aware that Canadian regulations now require Halal… LEARN MORE
How Traceability can Increase Profitability
Highly publicized food borne illness outbreaks and recalls have weakened consumer trust in the safety of our food system.… LEARN MORE
CRONUT BURGER LESSONS
Summer in Toronto brings back the popular CNE (Canadian National Exhibition), an annual event synonymous with fun and food.… LEARN MORE