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Packaging: Much more than a pretty face
RECIPE TO RETAIL: Part 7… Packaging is a huge investment. Jumping into label design without a plan is like baking a… LEARN MORE
Category: RECIPE TO RETAIL Series
Product Development: Transforming Recipes into Formulations
RECIPE TO RETAIL: Part 6… It all starts with “the big idea”. But not every big idea is destined for success.… LEARN MORE
What can a marketing plan do for you?
RECIPE TO RETAIL: Part 5… Are you flying by the seat of your pants? You are, if you don’t have a… LEARN MORE
Why you need a brand strategy
RECIPE TO RETAIL: Part 4… Setting the Stage for Success Building a sustainable brand is a slow process. And it… LEARN MORE
Getting Inside the Customer’s Head
RECIPE TO RETAIL: Part 3… No matter how incredibly delicious a product is, taste alone does not guarantee commercial success.… LEARN MORE
Cracking the Competition
RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is remarkably… LEARN MORE
Transforming Recipes into Packaged Products
RECIPE TO RETAIL: Part 1… For food entrepreneurs aspiring to see their creations on retail store shelves, there is much they… LEARN MORE