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Cracking the Competition

  By Birgit Blain Branding & Marketing, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 2… Thousands of packaged food products are launched annually in Canada. The success rate is remarkably… LEARN MORE

Tagged   branding, foodservice, marketing, retail
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Trends in Produce

  By Birgit Blain Branding & Marketing, Innovation, Retail

  Canadians are eating less than half the recommended servings of fruits and vegetables. The lack of preparation time is… LEARN MORE

Tagged   branding, produce, retail, trends

Canadian Food Shopping Trends

  By Birgit Blain Retail, Trends

At the Food Trends Forecast 2014 conference hosted by NSF GFTC, Carman Allison, VP Consumer Insights at Nielsen, shared the… LEARN MORE

Tagged   channels, consumer behaviour, grocery, retail, trends
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How to Identify Your Competitors

  By Birgit Blain Branding & Marketing, Food Service, Retail

  Understanding the competition is crucial to a brand’s success. Whether you are developing a brand strategy, marketing plan or… LEARN MORE

Tagged   competitors, foodservice, marketing, retail, substitutability
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