Beware of Gluten-Free Claims
Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free… LEARN MORE
Tag: labelling
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Best Before Date Confusion
Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between… LEARN MORE
Who cares about French translation?
An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator for… LEARN MORE
Halal – New Labelling Requirement
A Halal designation is another opportunity to reach an ethnically diverse market. But be aware that Canadian regulations now require Halal… LEARN MORE