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Tag: brand differentiation

Increase Sales with Exemplary Customer Service

  By Birgit Blain Branding & Marketing, Management, RECIPE TO RETAIL Series

RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates… LEARN MORE

Tagged   brand differentiation, customer service, reputation
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How Healthy Crunch cultivated a rapidly growing brand

  By Birgit Blain Branding & Marketing, Packaging, Trends
Healthy Crunch Kale Chips

Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market… LEARN MORE

Tagged   brand differentiation, healthy crunch, kale chips, kale crumbs, marketing
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Fighting a Discounting Addiction

  By Birgit Blain Branding & Marketing

  Today we received Harvey’s coupons, just after the previous ones expired. I question the marketing tactic of habitual discounting… LEARN MORE

Tagged   brand differentiation, promotions
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    Welcome to the blog with substance. Insights and advice for food brands from our experience with Loblaws and President’s Choice®.

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