RECIPE TO RETAIL: Part 33…
No food business leader wants to wake up to the nightmare of a product recall. The toll of lost sales, business disruption, legal costs, administrative expenses, penalties and damaged reputation can be astronomical. Another stressful situation is when a business is not prepared for audits.
Food brands with a strong food safety culture are in a better position to prevent and overcome potentially expensive food safety and quality related disruptions, according to Paul Valder, a food safety and quality veteran and CEO of Culture Assurance Consulting (CAC). He leads a team of specialists who support food processors by identifying projects eligible for government grants, writing and managing grant applications, performing risk assessments, developing and implementing food safety certification systems, and providing proprietary software, all to facilitate a robust food safety culture.
What is food safety culture?
It is a mindset that starts at the top of an organization, with senior leadership driving it to permeate every department. Food safety and quality becomes a company-wide commitment, no longer relegated exclusively to food safety or QA teams. Every employee understands their role and is committed to ensuring food safety and quality, regardless of their title. The phrase “if you see something, say something” comes to mind. The result is a proactive approach to mitigate food safety and quality risks.
10 Benefits
Although food safety culture may not prevent issues from arising, it can reduce the scale and enable businesses to resolve issues more quickly, which yields numerous benefits such as:
- Reduced product recalls, quality issues and consumer complaints.
- Reduced severity of issues when potential problems are flagged by employees before they escalate.
- Minimized financial impact from lost sales, investigations, disposal costs, packaging re-works, legal fees, customer fees and penalties, and repairing reputational damage.
- Reduced food and packaging waste.
- Higher audit success rates with fewer non-conformances.
- Maintains positive company and brand reputations and minimizes damage.
- Retains customers through improved service levels.
- Higher employee retention because they are engaged and have a sense of company pride.
- Builds and protects customer and consumer loyalty and trust in your brand.
- Differentiates your brand. With consumers increasingly concerned about the ingredients and safety of their food, there is an opportunity to publicize the steps your company takes to ensure your products are safe.
Key ingredients
Management must provide constant reinforcement and the required resources to facilitate an enduring food safety culture. Incorporating it in the recruiting process, measuring performance, incentivizing employees and providing ongoing training is essential. Integrating food safety culture with strong company and brand values, and diligently adhering to those values, will strengthen your organization.
Other critical components include a food safety and quality management system, supported by a robust software solution. Culture Assurance Consulting provides proprietary software as a flexible solution to customize food safety and quality programs according to individual business needs. The SaaS software integrates with ERP and SAS systems and provides modules to streamline, digitize and automate real-time reporting processes.
How to counter resistance
Change inevitably sparks pushback. Cultivating a food safety culture is no different. Excuses run the gamut from “don’t have the time” and “it’s QA’s job”, to “it’s disruptive and too expensive”.
Management may not comprehend the risks of inaction. Valder recommends developing a risk mitigation strategy including risk assessments, to expose risk events, measure the impact on the business and prioritize required corrective actions, to reduce vulnerabilities and ignite a change in mindset.
How to overcome financial hurdles
In today’s climate, food processors are stretched for time, resources and finances more than ever before. To bridge the funding gap Valder suggests taking advantage of government funding programs that cover some or all costs for specific systems and/or equipment upgrades.
Competition for government support is fierce and writing grant applications can be complicated, onerous and time consuming. For successful funding approval, engage experienced agri-food grant writers, like Culture Assurance Consulting, who can identify eligible projects, understand government objectives and requirements, know how to navigate the system, and can advocate on your behalf.
In short, investing in building a food safety culture is a no-brainer, to protect your business, your brand and your bottom line.
Read Food Safety: How to protect your brand, for more insights from the Food Biz Blog.
As a CPG food consultant, Birgit Blain helps clients think strategically to build a sustainable brand. Her experience includes 17 years with Loblaw Brands and President’s Choice®. Contact her at Birgit@BBandAssoc.com or learn more at www.BBandAssoc.com
© Birgit Blain 2023
This article appeared in Food in Canada magazine.