Innovation is the lifeblood of a brand. That’s why it’s important for food manufacturers and brand owners to keep an eye on developing trends.
The restaurant industry is the birthplace of many trends. I recommend visiting the annual Restaurant Canada Show in Toronto, usually held in February; Canada’s biggest event for the restaurant and hospitality industry.
Not just for restaurant operators, it’s a great opportunity for brand owners to:
> spot emerging trends
> find inspiration for your next great product
> keep an eye on competitors
> discover novel ingredients at Culinary Demos
> scope out sales opportunities in the food service sector
So eat your way through the show and experience new tastes.
As a packaged foods specialist, Birgit Blain transforms food into retail-ready products. Her experience includes 17 years with Loblaw Brands and President’s Choice®. Contact her at Birgit@BBandAssoc.com. Check out this recent rebranding project.
© Birgit Blain
Great article!!
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