A Halal designation is another opportunity to reach an ethnically diverse market. But be aware that Canadian regulations now require Halal claims to be backed up by a Halal certification body. This will ensure that the product complies with Halal food standards.
Including the certification mark (name of the certifying body) on packaging and in advertising, as required by law, will inspire trust in your brand.
Learn more about the new regulations… CFIA Notice to Industry – Government of Canada improves labelling of halal food products
As a packaged foods specialist, Birgit Blain transforms food into retail-ready products. Her experience includes 17 years with Loblaw Brands and President’s Choice®. Contact her at Birgit@BBandAssoc.com. Check out this recent rebranding project.
© Birgit Blain