UPDATE
To take advantage of the growing demand for halal products, it’s important to be in compliance with government regulations.
Marketing foods as “halal” is considered a claim according to Canadian Food & Drug Regulations. When making a halal claim on packaging and in advertising, new regulations require that the name of the certifying body be included. Effective April 4, 2016, these regulations will be enforced by the CFIA.
Be careful not to mislead consumers through creative marketing copy. Arabic lettering, words, symbols or anything that gives an impression that a food is halal, must also be accompanied by the name of the certifying body.
Resources
CFIA notice to industry – Enforcement of new halal labelling and advertising requirements
Halal – New Labelling Requirements
Published April 2014
A halal designation is another opportunity to reach an ethnically diverse market. But be aware that Canadian regulations now require halal claims to be backed up by a halal certification body. This will ensure that the product complies with halal food standards.
Including the certification mark (name of the certifying body) on packaging and in advertising, as required by law, will inspire trust in your brand.
Learn more about the new regulations… CFIA Notice to Industry – Government of Canada improves labelling of halal food products
Birgit Blain can make your products more marketable and help you mitigate risks and spend wisely. Her experience includes 17 years with Loblaw Brands and President’s Choice®. Contact her at Birgit@BBandAssoc.com
© Birgit Blain