Fru-V® Case Study


Fru-V before and afterTHE PROBLEM

Our client was new to the food industry and overwhelmed by the packaging development process and the magnitude of the decisions that had to be made.

The packaging concept did not meet regulatory food labelling requirements.

  • Coaching to navigate the complexities of the food industry;
  • Business plan guidance;
  • Market research;
  • Brand strategy development and positioning for Fru-V®;
  • Regulatory label development;
  • Marketing copywriting for packaging and marketing materials;
  • Québécois French translation;
  • Creation of design briefs;
  • Art direction for photoshoot, packaging graphic design and marketing materials; 
  • Design of consumer postcard and banner; and
  • Website plan and content development.

Fru-V® was successfully launched and is now available at Longo’s and Vince’s Market. Packaging pops off the shelf and meets food labelling requirements. All marketing materials have consistent brand messaging.

Our client is more confident and now has retail-ready packaging and professional marketing materials to attract new customers. Here’s what she said about working with us…



Fru-V regulatory labelling

PACKAGING: Copywriting and Art Direction

Graphic design by New Design Group Inc.

Fru-V packaging

CONSUMER POSTCARD: Content and Graphic Design


Fru-V postcard

SELL SHEET: Copywriting and Art Direction

Graphic design by New Design Group Inc.

Fru-V sell sheet

 BANNER: Graphic Design
Fru-V banner
 WEBSITE: Plan and Copywriting

Design and development by New Design Group Inc.

Fru-V Website Slider

Fru-V Website

BUSINESS CARD: Art Direction

Graphic design by New Design Group Inc.

Fru-V Business card


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