Project Manager & Food Business Advisor
Also author of the FOOD BIZ BLOG and writer for Canada’s leading food industry magazine
Birgit transforms food into retail-ready products. Through her depth of food industry experience, she helps food business owners think strategically, make better decisions and mitigate risks. Her experience includes 17 years in the grocery trade with Loblaw Companies, where she managed a $9 million President’s Choice® portfolio. Her extensive knowledge base spans product management, account management and food retailing. This enables Birgit to assess your business from a holistic perspective, identifying untapped opportunities for profitable growth. Birgit has been a respected judge for the annual SIAL Innovation Awards; Grocery Innovations Top 10 Most Innovative Products; and the Canadian Grand Prix New Product Awards.
Through her rare combination of product development expertise and business acumen, our associate can help you define new and innovative ways to successfully grow your business. Her experience includes developing 600+ private label food items and overseeing private label and national brand assortments, merchandising and procurement at one of Canada’s largest food retailers. We can help you leverage this extensive product development expertise to strategically grow your sales with the best products.
Regulatory Affairs & Food Labelling
Minimize risks of a recall by ensuring your food labels meet Canadian and American regulations. Angela is a food labelling specialist and Registered Dietitian with over 15 years nutrition and food and beverage regulatory experience.
Sharron is a results-oriented, versatile professional writer with over 15 years experience, equally adept at creating effective sell copy, website messaging, clear and concise business communications, training materials and original, engaging presentations. While Editorial Manager at Loblaw Brands, she was instrumental in creating and preserving the packaging copy style and tone for Canada’s famous President’s Choice® brand. The proof is in the pudding.
Literal translation doesn’t cut it. Get the French right with Kim’s team of professional translators and wordsmiths. Certified in two Translation Services Standards, they provide multiple language translation (including Canadian/Québécois French), editing, proofreading, transcreation and localization.
Recipe Development & Food Styling
Engage consumers with recipes featuring your products. Then boost the appetite appeal of your food photography with professional food styling. Diana, our chef, recipe developer and food stylist creates delicious solutions for national brands, lifestyle magazines and major food retailers.
Packaging Graphic Design
An innovative professional with the branding know-how to increase overall sales and growth, Don is a results-oriented Senior Designer and Art Director with 20+ years experience in the retail, food and beverage industries. His creativity shines in national brand and private label packaging, photo direction and the full gamut of packaging and printing applications.
Expand into new channels of trade. As a professional chef, Mark’s 30+ years of food service experience span operations and food manufacturing, including multi-national corporations like Nestlé Canada. His in-depth knowledge enables Mark to evaluate your brand’s market potential for the food service industry. Learn which of the many sectors, in addition to restaurants, present the best opportunities. Then he develops the tools you need, to target your marketing to professional chefs and food service operators.
Digital Marketing, Website/Blog Development & Social Media
Build your online brand presence, get noticed and generate leads through social media, websites, blogs, SEO and content that resonates with your target audience. Laura motivates, inspires and engages your customers, building powerful brands online. With over 10 years experience in sales, marketing and digital communications serving the retail, foodservice and health sectors, Laura will help you implement the best strategy to reach your goals.
Legal Services & Support
As lawyers with food industry expertise, Sara and her colleagues help companies strengthen and protect their most precious asset – their brand. They break down roadblocks to approval from Health Canada, help businesses survive product recalls, safeguard brand identities through trademark, copyright and domain name strategies, protect business interests with contracts and commercial agreements and protect proprietary products and processes with patents.