Why Choose Us?



1. Our insights can save you money

Make informed decisions and spend wisely. Talk to us before you plan big investments like product development, packaging, marketing campaigns and website development.

2. Our retail experience

We grew up working for Loblaw, Canada’s largest food retailer. We know how food retailers think, what they expect and what brands need to do to meet those expectations.

3. Less re-work = cost savings

In your mind, the solution to your problem is clear. But often problems are misdiagnosed. Before diving into a solution, we work with you to understand the root of the problem. This reduces re-work and saves you money in the long run.

Here’s an example… A company asked us for a marketing campaign because they were not meeting their sales target. We discovered that a distribution issue was the reason for poor sales and advised them how to deal with it. Result: thousands of dollars saved on a premature marketing campaign.

4. The strength of our multidisciplinary team

experts in their highly specialized fields. Read about them…

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