Innovation is the lifeblood of a brand. That’s why it’s important for food manufacturers and brand owners to keep an eye on developing trends.
The restaurant industry is the birthplace of many trends. I recommend visiting the CRFA Show in Toronto, usually held in March; Canada’s biggest event for the restaurant and hospitality industry.
Not just for restaurant operators, it’s a great opportunity for brand owners to:
> spot emerging trends
> find inspiration for your next great product
> keep an eye on competitors
> discover novel ingredients at Culinary Demos
> scope out sales opportunities in the food service sector
So eat your way through the show and experience new tastes.
As an added bonus, gluten-free and marketing seminars present an opportunity to engage with experts.
CRFA is the annual trade show of the Canadian Restaurant & Food Services Association.
© Birgit Blain & Associates Inc.